This guide shows you how to position storage as the essential half of a complete solar system, handle common questions, and use visuals to make the value crystal clear. Battery storage is now mainstream, so your value is not the product. It is how clearly and confidently you. Battery storage is becoming standard, which means homeowners need clearer explanations and reps need sharper tools. Today on Power Forward! we learn how to start selling energy storage the right way with Aaron Bingham and Blake Akin from. Renting and selling energy storage batteries presents a multifaceted opportunity in today's evolving energy marketplace. Environmental benefits. Ever tried convincing a camper to buy a solar generator through an Instagram ad? Yeah, it's like trying to start a campfire with wet matches - theoretically possible, but painfully awkward.